椹潵瑗夸簹绗竴鎵寤虹瓚澶у
鏈涓撲笟
鏁村悎钀ラ攢浼犳挱(鑽ｈ獕)瀛﹀＋瀛︿綅
| 涓撲笟鍚嶇О | 鏁村悎钀ラ攢浼犳挱(鑽ｈ獕)瀛﹀＋瀛︿綅 Bachelor of Communication(Hons) in Integrated Marketing Communication | ||
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| 瀛﹀埗 | 3骞 | 鎬诲鍒 | 122鍒 |
| 璇剧▼鏄庣粏 |
绗竴骞达細
浼佷笟瀛﹀熀纭锛屽競鍦鸿惀閿鍩虹锛岃仈鍚堣绋婭锛屽叕鍏虫硶涓庨亾寰凤紝 鍟嗗姟鍐欎綔锛屼富瑙傛ч槄璇绘妧宸э紝閫変慨I锛岄変慨II锛屼氦浜掓妧鏈紝 浼佷笟鍏叧瀛﹀熀纭锛屼紒涓氬濯掍綋锛屾暣鍚堣惀閿浼犳挱锛屽姙鍏簲鐢ㄦ妧鏈紝 浼婃柉鍏版枃鍖/閬撳痉鐭ヨ瘑锛屽ぇ浼椾紶濯掍笌绀句細锛屾硶寰嬮亾寰蜂氦娴 |
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绗簩骞达細
椹潵璇瑼/B锛屽搧鐗屽畾浣嶏紝鑱斿悎璇剧▼II锛屾秷璐硅呰涓猴紝涓昏鎬濈淮锛岃法鏂囧寲浜ら檯锛岄変慨III锛屼汉闄呬氦寰锛屽浗闄呭競鍦鸿惀閿锛岀綉缁滆惀閿锛岀ぞ浼氱瀛﹀熀纭锛屽箍鍛婃帹骞跨鐞嗭紝鍏叡鍏崇郴瀹炶返锛屽箍鍛婏紝鐮旂┒鏂规硶 |
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绗笁骞达細
鍒涙剰鎴樼暐鍙奍MC鐢熶骇锛屽嵄鏈烘矡閫氱鐞嗭紝鐢靛瓙骞垮憡锛屾湁鏁堣皥鍒わ紝 IMC涓庣幆鐞冿紝IMC娲诲姩绛栧垝锛屽伐涓氬疄涔狅紝鍥介檯鍏崇郴瀛︼紝鐭ヨ瘑绠＄悊锛岄┈鏉ヨタ浜氬巻鍙 |
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| 灏变笟鏂瑰悜 | 鏂囨銆佸箍鍛婁紒涓氬銆佸箍鍛婃荤洃銆佸搧鐗岀粡鐞嗐佸獟浣撶瓥鍒掋佽壓鏈荤洃銆佸垱鎰忔荤洃绛 | ||